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IFRS Foundation requests proposals for conducting reputation research

 22 November 2016


The IFRS Foundation is seeking to engage the services of a market research agency to conduct a fixed-scope survey project to ascertain stakeholders’ perceptions of the organisation in key areas. The review will gather views about the organisation itself and its perceived success in achieving its mission and objectives; it will not gather views about the specific products of the organisation.

Key services required

The research services required under this tender will include but are not limited to the following requirements:

  • Devising a set of interview questions, the answers to which will assist the Foundation in understanding its reputation for effectiveness as an organisation, primarily focussed on the achievement of its public interest mission;
  • Devising both open-ended questions which require narrative answers, and ratings scale format questions which provide numerical data;
  • Working in partnership with the Foundation’s research staff to compose a set of questions which is appropriate to achieve the project’s objectives and of an appropriate level for the sample of senior policy level respondents;
  • Conducting telephone interviews with 30 senior policy-level individuals globally using the agreed question set;
  • Conducting telephone interviews with 20 Chief Accountants (or equivalent role e.g. Head of Accounting Policy) at large public companies or public/regulatory bodies using the same agreed question set;
  • Interviewing respondents in a professional manner taking account of the way in which this reflects on the Foundation;
  • Transcribing and analysing interviews to ascertain key messages;
  • A conclusions report to include key quotes, numerical analysis, and themes. This report will be largely text but is also expected to include numerical and graphical data; and
  • Providing advice on redesigning the interview questions to suit an online survey format.

Full details can be found in the Invitation to Tender.

The closing date for the tender process is 5pm on 16 December 2016.
Please direct all queries to Samantha Sergeant, Research Resources Manager.

Contact details